Research

By now you should know I’m big on knowledge because charisma and favours might get you through your first year but to generate consistent results year after year, you need substance.

Granted that the company and the team regularly churn out slides and reports but nothing beats your own research in my opinion.

The reason is simple – when you do your own research, your conviction is at a whole different level and you no longer feel like a salesman trying to sell something.

You will see value in what you’re doing and